2. Where did the idea for your business come from?
I’ve always been passionate (and slightly nerdy!) about clothing, and it’s always been something that I’ve wanted to get into, however as I’m not formally trained in garment construction and fashion design it took me a while to gain the confidence to be able to do it.
I had several conversations with my wife, my sister and a few other people where I shared my dream of starting a fashion brand, and they all encouraged me to “just do it!”
I’m now at a stage in my life where I’m a husband and a father of three beautiful children, and I was beginning to feel as if I was losing my opportunity. And in my head, the question changed from “why have a clothing brand?” to “why not have a clothing brand?”
The other thing that I was slightly worried about was not having someone to bounce ideas off. In my day job, there was a guy called Jonathan that I’d worked with for over 10 years. He had a streetwear blog (called Street Clobber), and I approached him about the idea of starting a fashion brand together. He said yes, and the rest is history!
Our skills really complement each other, and he brings a wealth of marketing knowledge and really great networks with brands.